Overview
End-to-end client experience
Peachy uses computer vision and anatomical patterns to curate individualized skincare plans. The entire process occurs on an iPad with the Peachy Treatment App. With an average of 75,000 appointments a year, the Peachy Treatment App is the cornerstone of the Peachy experience.
The app is used in nearly every aspect of the Peachy studio experience from check-in to checkout. Staff utilize the app to log inventory use and refer to it as guide for treatment. Clients can view their options and make changes to their treatment plans in live time.
I led the design for the Peachy Treatment App. I oversaw changes of all magnitudes - from quality of life fixes to a complete rework of the workflow.
Problems
Growing pains
The Treatment App had a unique feedback loop. Peachy stakeholders had a vision of how studio experiences pan out and that is what initial designs were grounded in. However, over time, client patterns would emerge or trends would change. For that reason, Treatment App is always evolving to accommodate newfound client needs.
Regular visits to studios proved crucial in the iterative cycle of Treatment App. Staff would distill their daily interactions with clients into the highest impact requests. They were also using the app for a majority of their shifts and were highly versed in what did and not work ideally.
Here are some of the notable problems I helped solve for the Treatment App.
Inventory Management:
The lack of an efficient tracking system contributed to increased costs of goods sold (COGs) and inventory losses. The current process was inaccurate and required lots of manual labor.
Appointment Data
On some procedures, clients could come back in to adjust the dosing of their treatment sites to achieve the look they wanted. However, adjustments overwrote original plan data which is useful for future visits. We needed a workflow to adjust dosing data while keeping new and historical numbers.
Growth & Expansion
New features needed to be added as the company expanded its studio locations and its services. Existing UI elements didn’t scale well and had to be reimagined.
Solutions
Fixes & Additions
To address these challenges, we implemented several key design and functional changes:
Inventory Management
Working closely with our operations team, we designed a tracking system with unique functionality at the corporate level and at the studio level. Inventory scanning functions were added into the app to accurately track inventory levels and movement. This benefitted our ordering process and reduced COGs.
Appointment Layers
Previously, changes overwrote original data without any historical tracking. This led to the introduction of treatment layers. Original treatment data was displayed as un-editable, translucent points. Adjustments could be layered on top and individual layers could be toggled.
Accommodating for growth
The app had to grow from having one type of service to offering four. The menu structure was updated to accommodate this growth. Efforts towards clear UX writing assisted in keeping the expected workflow apparent.
What's next
Creating the next evolution of Treatment App
Treatment App is always improving to provide the best client experience. In 2025, Peachy’s goal is to take that experience to the next level. We are currently in ongoing efforts to revamp the app using a brand new design system. I have performed extensive interviews with stakeholders to hone in on the best possible in-studio workflow. This updated user experience pairs with an overhaul of the look and feel of the app. This entails leveraging more robust UI components, and a UI overhaul to match branding.
Results
150,000+
65
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